About Sunday Honey
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About Sunday Honey
I’ve been sourcing and reselling since long before it was trendy. Sunday Honey is where decades of experience finally meet my true love: vintage. Some pieces get hemmed, some get reimagined, some stay perfectly preserved. The thread running through all of it? A love for clothes with history, fabrics that feel lived-in, and the kind of styling that makes secondhand feel like runway.
For over twenty years I built businesses around resale — growing a 250,000+ following on Poshmark and creating The Haute Vault, my own luxury resale brand focused on Hermès, Chanel, Louis Vuitton, and other labels. I also spent six years designing a made-to-order children’s line of original pieces. I’ve done the label-driven hustle, and I’ve created new from scratch. Both taught me the same thing: the real magic for me isn’t in chasing logos or producing on demand — it’s in honoring heritage pieces and styling them into something current. Style is personal. You wear the clothes, not the other way around.
That’s the stylist in me. I don’t just find clothes, I see the world they belong in — how they’ll be worn, what story they tell, and how they can feel both elevated and obtainable for everyday life. Sunday Honey is where I finally get to lead with that vision: collections built like little worlds, where vintage and reworked pieces come alive with context and intention.
This isn’t fast fashion. It’s curation. It’s design. It’s an edit of true vintage, preloved heroes, and Sunday Honey Originals — one-of-a-kind reworks cut and sewn in-house. I love taking timeless pieces that will live in your closet for years and styling them in a way that feels right now.
My philosophy is simple: everything you want already exists. Sustainability isn’t a trend here — it’s built into the hunt. Your closet should feel like a curated collection of memories that tell your story, not a copy-paste of fast fashion’s latest idea.
I live in Asheville, North Carolina, but Sunday Honey isn’t tied to one place. It’s inspired by roadside flea markets, desert bars, 90s editorials, and the energy of clothes that outlive trends. It’s not about having more. It’s about finding the one.
Clothes should feel like memories before you’ve even worn them. That’s why Sunday Honey exists.
— Jennifer Rodriguez, Founder + Curator